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Tii Cup

Tii Cup is a local and family-owned Boba Tea and Taiwanese Street food shop. They are currently open in six locations within Minnesota.

Website Demonstration

A website redesign of the homepage was done to please clients. Daily customers of Tii Cup found it harder to navigate directly to the order page. Through a survey done, the majority of customers from Tii Cup expressed that their homepage provided no interest and lacked in showing people who they are and what they can provide to customers.

Homepage Redesign

The newly redesigned homepage establishes five new sections that clients found to be helpful.

  • A header was added that contained information about who they are and a glimpse of what they can provide to customers.

  • The recommended selection made clients feel more open to trying out new potential experiences. The rating system was found to be useful by making customers feel confident enough to try out different products.

  • The Carbon Footprint Reduction banner allows customers to know that Tii Cup contributes to a greener way of obtaining their roasted coffee beans.

  • Tii Cups Instagram page and tag provide a more personal experience about Tii Cups journey.  It proved a more established identity of their business and products.

  • The ratings allow customers to tell their personal experiences with specific stores and it also allows others to provide feedback and recommendations.  

Wireframes and Website Pages

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