SPIRIT
SPIRIT gives everyone a chance to express their emotions, feelings, and even moods using accessories. It gives people the opportunity to have some fun and still be able to continue their daily tasks. It creates an identity that showcases the relation of emotion through illustration and represents it in other forms of accessories that are accessible for everyone.
Process
Sketches and Concept Building
Tiger = serious, focused
Cow = relaxed, lazy, chill
Emu = funny, goofy, carefree
Detail Development
Watercolor painting test
Final watercolor painting
Further painting
Label Development
After sketching and proceeding with painting the animals with watercolor, the process of beginning the layout of the sock labels was established using terms related to each emotion or feeling. The labels display the progression of being modified into the final label.
Progression of front labels of socks
Progression of Back labels of socks
Final Result
Other Accessories
SPIRIT Tote Bags
Tote bags reflect off the same principle of each animal being categorized on emotion, feeling, and moods.
SPIRIT Masks
SPIRIT provides masks to contribute towards keeping everyone safe and at the same time allowing people to still be able to choose how they are feeling.
View The Products
SPIRIT
SOCKS